ll44 Personal Information Protection

Your privacy is our responsibility

All personal information you provide on the ll44 platform is stored with the highest level of security — this policy explains everything in detail.

Last updated: January 2026
1

Role

ll44 ("we", "our" or "platform") is an online casino and betting platform operated for Bangladeshi players. We place the highest importance on the privacy of our users. This privacy policy ("policy") explains what information we collect when you use ll44's website, app, or services, how we use it, and how we keep it secure.

By using this website or registering an account, you are considered to have given your consent to the terms of this privacy policy. If you disagree with any part of this policy, please refrain from using our services.

Important: This privacy policy applies solely to the ll44 platform. We are not responsible for the privacy policies of third-party websites or services.

2

Information We Collect

We collect various types of information to establish a relationship with you and provide our services. This information comes from two main sources — what you provide directly and information collected automatically through your use of the service.

2.1 Information You Provide Directly

Information you provide during registration, transactions, or support interactions:

  • Full name and date of birth
  • Email address
  • Mobile number (for linking bKash, Nagad, Rocket, or Upay)
  • National ID (NID) or passport details (for identity verification)
  • Payment method details (bKash / Nagad / Rocket / Upay / bank account number)
  • Content of messages sent to support via live chat or email

2.2 Automatically Collected Information

When you use our platform, the following information may be collected automatically:

  • IP address and device type
  • Browser type and operating system
  • Login time, session duration, and navigation history
  • Gaming history and bet details
  • Transaction history (records of deposits and withdrawals)
  • Information collected through cookies and similar tracking technologies

2.3 Identity Verification (KYC)

As part of the Know Your Customer (KYC) process, we may ask for a copy of a government-issued ID or a selfie photo to confirm your identity. This is a necessary step to prevent fraud, combat money laundering, and protect the security of your account.


3

Purpose of Using Information

We use the information we collect for the following purposes. Each purpose for using the information is grounded in a legitimate basis.

3.1 Providing and Operating Services

  • Creating, verifying, and managing accounts
  • Processing deposits and withdrawals
  • Providing gaming and betting services
  • Confirming transactions and maintaining records
  • Applying promotions and bonus offers

3.2 Security and Compliance

  • Detecting and preventing fraud, money laundering, and other illegal activities
  • Preventing the creation of multiple accounts
  • Blocking access by minors
  • Complying with responsible gambling guidelines

3.3 Communication and Support

  • Providing customer service via live chat and email
  • Sending important notifications related to transactions and accounts
  • Sending promotional offers and bonus information with your consent
  • Notifying you of policy changes

3.4 Service Improvement

  • Improving platform functionality and user experience
  • Diagnosing and resolving technical issues
  • Analysing Bangladeshi user preferences to display relevant content

4

Disclosure of Information to Third Parties

ll44 does not sell your personal information or share it with third parties for commercial purposes. However, information may be disclosed in the following limited circumstances:

4.1 Payment Processors

To complete your financial transactions, we share the necessary information with bKash, Nagad, Rocket, Upay, and banking partners. This information is used solely to process the specific transaction.

4.2 Technology and Service Partners

Limited information may be shared with game software providers (such as PG Soft, Pragmatic Play, JILI, Spribe), technology infrastructure suppliers, and security service partners. These partners are contractually bound to protect data confidentiality.

4.3 Legal Obligations

We may be required to disclose information to comply with court orders, lawful requests from law enforcement agencies, or applicable legal obligations. In such cases, we will disclose only the minimum information necessary.

Please note: ll44 never shares your password, complete payment details, or unnecessary personal information with third parties.

5

Data Security Measures

We apply industry-standard security measures to protect your personal information.

5.1 Encryption

All data transmitted between you and our servers is protected by SSL (Secure Socket Layer) encryption technology. Payment information is stored with the highest level of encryption.

5.2 Access Controls

Your personal information can only be accessed by authorised staff and only to the extent necessary to provide the service. All staff operate under strict confidentiality agreements.

5.3 Security Monitoring

Our systems are under continuous security monitoring. Unusual login activity, unauthorised access, or suspicious transactions are detected automatically. When a security incident occurs, we act promptly and notify you if necessary.

Your responsibility: To keep your account secure, use a strong password and do not share your login details with anyone. ll44 will never ask for your password via email or chat.

6

Cookies and Tracking Technologies

Cookies are small text files stored in your browser. We use cookies to improve platform functionality and personalise your experience.

6.1 Essential Cookies

These cookies are essential for the basic operation of the platform — such as maintaining login sessions, storing security tokens, and remembering language preferences. Without these cookies, the platform will not function properly.

6.2 Functional Cookies

These cookies are used to remember your preferences and settings, such as your preferred game category or display settings. They make your experience more convenient.

6.3 Analytics Cookies

We use analytics cookies to analyse and improve platform performance. Information collected from these cookies is processed in aggregated and anonymous form.

You can control or disable cookies from your browser settings. However, disabling certain cookies may cause some features of the platform to not work properly.


7

Data Retention Period

We retain your personal information only for as long as necessary.

7.1 While Your Account Is Active

While your account is active, we retain all your profile information, transaction history, and gaming records. This information is necessary to provide the service and to view your account history.

7.2 After Account Closure

After an account is closed or deactivated, certain information may be retained for a defined period for legal obligations, dispute resolution, and fraud prevention purposes. After that period, the information is securely deleted.

7.3 Financial Records

Records of financial transactions must be retained for a defined period in accordance with anti-money laundering (AML) regulations. These records are kept under strict security.


8

Your Rights

You have the following rights regarding your personal information:

8.1 Right to Access

You have the right to know what personal information we hold about you and to receive a copy. Upon request, we will provide this information within a reasonable timeframe.

8.2 Right to Rectification

If information we hold about you is incorrect or incomplete, you have the right to have it corrected. Some information can be updated directly from your account settings; for other cases, please contact the support team.

8.3 Right to Erasure

In certain circumstances, you may request that your personal information be deleted. However, it may not be possible to delete all information where legal obligations, ongoing disputes, or fraud investigations are involved.

8.4 Opting Out of Marketing Communications

You may unsubscribe from promotional emails or notifications at any time. However, transaction-related and account security notifications cannot be turned off, as they are an integral part of the service.

To exercise these rights, contact our support team via live chat or email. We are always ready to assist.


9

Protection of Minors

ll44 strictly prohibits services for anyone under the age of 21. This is an integral part of our privacy policy.

9.1 Age Verification

We verify your age during the registration process. A more rigorous age check is carried out through a government-issued ID during the KYC process. If an account holder is found to be under 21, their account will be closed immediately.

9.2 Inadvertently Collected Information

If it comes to our attention, or we are informed, that information belonging to a minor has been inadvertently collected, we will immediately delete that information and close the associated account.

To parents and guardians: If you suspect your child has opened an account on our platform, please contact our support team immediately.

10

Privacy Policy Changes

We may update this privacy policy from time to time. Changes may occur due to legal updates, the launch of new services, or security improvements.

10.1 Notification of Changes

If there are significant changes to the privacy policy, we will notify you via your registered email or through the platform. Continuing to use the platform after the updated policy is published will be considered as your acceptance of the changes.

10.2 Policy Version

The date of each update will be noted at the top of the page. If you want to know about previous versions of the policy, please contact our support team.


11

Contact Us

If you have any questions, concerns, or requests regarding this privacy policy, feel free to reach out to us.

Live Chat Support:
24/7 direct assistance available in Bengali
Response Time:
We always try to respond to your requests as quickly as possible
Operations:
ll44 — a mobile-first platform operated for Bangladeshi users
Let us know about any privacy-related concerns you have. We take every request seriously and act on it promptly.