Your privacy is our responsibility
All personal information you provide on the ll44 platform is stored with the highest level of security — this policy explains everything in detail.
Table of Contents
Role
ll44 ("we", "our" or "platform") is an online casino and betting platform operated for Bangladeshi players. We place the highest importance on the privacy of our users. This privacy policy ("policy") explains what information we collect when you use ll44's website, app, or services, how we use it, and how we keep it secure.
By using this website or registering an account, you are considered to have given your consent to the terms of this privacy policy. If you disagree with any part of this policy, please refrain from using our services.
Information We Collect
We collect various types of information to establish a relationship with you and provide our services. This information comes from two main sources — what you provide directly and information collected automatically through your use of the service.
2.1 Information You Provide Directly
Information you provide during registration, transactions, or support interactions:
- Full name and date of birth
- Email address
- Mobile number (for linking bKash, Nagad, Rocket, or Upay)
- National ID (NID) or passport details (for identity verification)
- Payment method details (bKash / Nagad / Rocket / Upay / bank account number)
- Content of messages sent to support via live chat or email
2.2 Automatically Collected Information
When you use our platform, the following information may be collected automatically:
- IP address and device type
- Browser type and operating system
- Login time, session duration, and navigation history
- Gaming history and bet details
- Transaction history (records of deposits and withdrawals)
- Information collected through cookies and similar tracking technologies
2.3 Identity Verification (KYC)
As part of the Know Your Customer (KYC) process, we may ask for a copy of a government-issued ID or a selfie photo to confirm your identity. This is a necessary step to prevent fraud, combat money laundering, and protect the security of your account.
Purpose of Using Information
We use the information we collect for the following purposes. Each purpose for using the information is grounded in a legitimate basis.
3.1 Providing and Operating Services
- Creating, verifying, and managing accounts
- Processing deposits and withdrawals
- Providing gaming and betting services
- Confirming transactions and maintaining records
- Applying promotions and bonus offers
3.2 Security and Compliance
- Detecting and preventing fraud, money laundering, and other illegal activities
- Preventing the creation of multiple accounts
- Blocking access by minors
- Complying with responsible gambling guidelines
3.3 Communication and Support
- Providing customer service via live chat and email
- Sending important notifications related to transactions and accounts
- Sending promotional offers and bonus information with your consent
- Notifying you of policy changes
3.4 Service Improvement
- Improving platform functionality and user experience
- Diagnosing and resolving technical issues
- Analysing Bangladeshi user preferences to display relevant content
Data Security Measures
We apply industry-standard security measures to protect your personal information.
5.1 Encryption
All data transmitted between you and our servers is protected by SSL (Secure Socket Layer) encryption technology. Payment information is stored with the highest level of encryption.
5.2 Access Controls
Your personal information can only be accessed by authorised staff and only to the extent necessary to provide the service. All staff operate under strict confidentiality agreements.
5.3 Security Monitoring
Our systems are under continuous security monitoring. Unusual login activity, unauthorised access, or suspicious transactions are detected automatically. When a security incident occurs, we act promptly and notify you if necessary.
Data Retention Period
We retain your personal information only for as long as necessary.
7.1 While Your Account Is Active
While your account is active, we retain all your profile information, transaction history, and gaming records. This information is necessary to provide the service and to view your account history.
7.2 After Account Closure
After an account is closed or deactivated, certain information may be retained for a defined period for legal obligations, dispute resolution, and fraud prevention purposes. After that period, the information is securely deleted.
7.3 Financial Records
Records of financial transactions must be retained for a defined period in accordance with anti-money laundering (AML) regulations. These records are kept under strict security.
Your Rights
You have the following rights regarding your personal information:
8.1 Right to Access
You have the right to know what personal information we hold about you and to receive a copy. Upon request, we will provide this information within a reasonable timeframe.
8.2 Right to Rectification
If information we hold about you is incorrect or incomplete, you have the right to have it corrected. Some information can be updated directly from your account settings; for other cases, please contact the support team.
8.3 Right to Erasure
In certain circumstances, you may request that your personal information be deleted. However, it may not be possible to delete all information where legal obligations, ongoing disputes, or fraud investigations are involved.
8.4 Opting Out of Marketing Communications
You may unsubscribe from promotional emails or notifications at any time. However, transaction-related and account security notifications cannot be turned off, as they are an integral part of the service.
To exercise these rights, contact our support team via live chat or email. We are always ready to assist.
Protection of Minors
ll44 strictly prohibits services for anyone under the age of 21. This is an integral part of our privacy policy.
9.1 Age Verification
We verify your age during the registration process. A more rigorous age check is carried out through a government-issued ID during the KYC process. If an account holder is found to be under 21, their account will be closed immediately.
9.2 Inadvertently Collected Information
If it comes to our attention, or we are informed, that information belonging to a minor has been inadvertently collected, we will immediately delete that information and close the associated account.
Privacy Policy Changes
We may update this privacy policy from time to time. Changes may occur due to legal updates, the launch of new services, or security improvements.
10.1 Notification of Changes
If there are significant changes to the privacy policy, we will notify you via your registered email or through the platform. Continuing to use the platform after the updated policy is published will be considered as your acceptance of the changes.
10.2 Policy Version
The date of each update will be noted at the top of the page. If you want to know about previous versions of the policy, please contact our support team.
Contact Us
If you have any questions, concerns, or requests regarding this privacy policy, feel free to reach out to us.
24/7 direct assistance available in Bengali
[email protected]
We always try to respond to your requests as quickly as possible
ll44 — a mobile-first platform operated for Bangladeshi users